up·rock

Pronunciation: 'up-räk'
Function: noun and verb
Etymology: mid 80's urban slang


1: aka Battle Rock/ Brooklyn Rock. The Up Rock is a battle step that breakdancers in NY did as far back as the 50’s. It is dance fighting. They key is to disrespect your opponent, act out beating them down. All this is done without touching them.

2: Footwork performed standing up, usually used to clear out a circle and define your style. Very competitive.


Who are we?
Just like the breakerdancers who are profficient in the art of uprock we as a design collective pride ourselves on being incredibly creatively competitive. We are designers, illustrators, artists, photographers, developers, musicians, entrepeneurs, fire eaters, tight-rope walkers, and comic book collectors. Put quite simply, we love what we do.


CLICK HERE TO MEET THE STAFF!

We make good companies look great.

Choosing upRock media means you get technical experience and powerhouse visual solutions. We can re-brand your corporate identity, re-design your existing Web site, or help you reach out with Internet marketing.

What makes a successful web site?
A website must first cater to the company's customers - not just the company. Most customers despise pop-ups, large download times, sounds that automatically play, confusing navigation & other annoyances. Yet, these are often found on many sites. The general cause is simple, companies and their web designers are trying to impress their users or push a message at any cost.

A website that does not put the customer's interest first will never realize its maximum potential. A site must be filled with rich content that is easy to find, and delivered quickly. This is so important on the web because a user can easily jump to another company's site that showcases the information they are searching. We constantly strive to deliver exciting content without sacrificing what our client's customers ultimately desire.

What can you expect?
You can be sure that every time you come to us, you will receive fast and friendly service that will make your marketing journey a lot less stressful and more profitable.